Video Marketing Analytics

Video marketing is a growing industry. Today, many people are using videos to promote their product or service. Videos are able to interact with customers through demonstrations, instruction videos, and more. The use of sound and image engages audiences across multiple platforms. Mondovo writes, “A video can deliver information in a more immediate, engaging way, and if it keeps people on your website for longer and reduces bounce rates, that’s only going to benefit your SEO.” If you want to grow your presence on social media, videos are the way to accomplish this.

First, you must create a video that is entertaining and relevant. According to MarTech Advisor, there are multiple ways to utilize video marketing to your advantage. One way is to be consistent with promoting your brand on these videos. Your image is essential to having your company recognized. Each video you create should allow customers to recognize your business quickly and easily. If you want to reach a large audience, millennials are the people to target. Millennials respond to videos on a consistent basis and will help your brand become more familiar. People appreciate when a company takes the time to explain how their product or service works. An instructional video demonstrating your service is a great way to begin video marketing. Want to really engage your audience and potential customers? Create an interactive video. Your consumer base will be able to connect with you and your business. Interactive videos, such as live-streaming, can help increase your brand awareness by adding a personal component. It allows people relate to your brand, making them a potential loyal customer. Lastly, having current customers give testimonials is a great way to generate new business. Testimonials are able to positively reinforce the idea that your product or service is great and must be had. These videos are also able to give a personal, human effect which can then influence new customers and grow your audience. Being able to make your marketing personal is a great way to get people interested in your product.

Once you have created your video and determined your target market it is time to publish your content. According to Autopilot, you should make your video easily shareable, show ad-free videos, and strategically choose where you are posting this content. It is also important to analyze the feedback about the video through email, comments, and engagements. Make sure you look at what people are saying about your video and where most of your views are located. This is just some of the ways to determine if your video is influential and how to improve your ad.

How can you determine if your video marketing is actually working? Mondovo states that the amount of views your video receives, drop-off rates, and interactions are all important in improving your video marketing. Along with the traffic source and demographics, these aspects can help you decide if your video is engaging the right people. The purpose of creating a marketing video is to get people to view your material. Views and exposure are the ultimate goals of video marketing. If your video is not getting many views, there may be something you can improve upon. By looking at the results of your video marketing analytics, it can help you determine what is the cause of your low response rate. Drop-off rates refers to when viewers decide to not watch the entire marketing video. This means that they may leave halfway through the advertisement. You can see this data through the analytics program and try to improve your campaign by either shortening the length or changing the ad at certain intervals. How people interact with your video can determine if it is a successful marketing campaign. The number of likes and shares can help promote your business while also allowing you to discover which marketing tools work best. The more people interact with your video, the more data you can receive. This is beneficial because you can then cater to certain audiences more easily through demographics. Some marketing videos may work better for different ages or gender. Looking at the demographics through marketing analytics will allow you to create material for specific audiences. These specific audiences will be more inclined to watch your marketing video when the content produced has relevant information that interests them. The way people are exposed to the relevant information of your marketing video is an important aspect. The traffic source can be found by analyzing the data of how people arrived at your advertisement. Some avenues may work more well than others. Social media, sharing, and search results can all lead to your brand. This data can help determine how to improve traffic to your site through multiple sources and platforms. The more open roads to your video, the more your brand is exposed to various audiences.

Video marketing analytics can help you grow your audience. 50 Wheel suggests, “Use playback analytics to determine what your viewers are looking for, and make sure it’s incorporated into your video production pipeline and content marketing strategy.” Pandering to your audience can help grow your customer base and reach potential customers. Interesting videos keep buyers entertained and associate this with your business. If your audience watches your marketing video until the end, they may be more inclined to interact with you and your company. Keywords are essential to use when promoting your video. 50 Wheel states, “If, in your analysis, you find the same search term is used repeatedly to find your video, or even just that search engines consist of a major portion of traffic, that generally means you should look into SEO that boosts your video for that term or creating other types of content that cover the same keywords.” SEO is used on multiple platforms whether it be social media, blogs, or websites. Utilizing SEO is a great way to generate more traffic to your marketing video.

Taking advantage of video marketing analytics can help your business grow. The data you use to improve your video can lead to more exposure for your business. Exposure is key to influencing audiences and potential customers. Videos are able to do this by interacting with the public. After you have successfully created your marketing video, make sure to review the data to improve upon future content. A successful online marketing plan can lead to a more successful business!