How Web Design Impacts Content Marketing

Does the design of your website really matter? It may surprise you that the look of your website is integral to the success of your business and its marketing plan. Without a carefully constructed website, you may lose potential customers.

The Broodle states, “A poorly designed website has the power to hinder the business progress and make the user switch the tab leading towards the competitor.” If your website is not attractive or user-friendly, you may lose business. Every business should create a website that is appealing and navigable.

Once your website is ready, it is time to market. Content marketing is one way to suggest to your audience that they need your project without being completely overt. Business2Community writes, “Content marketing involves the creation of valuable material that does not explicitly promote a brand, but encourages interest by providing relevant information associated with it.” This way you are able to advertise your brand while being subtle.

You may also be able to give your audience important information about how to use similar products or why your service is important. Content marketing allows you to reach your audience in a non-aggressive way in order to generate sales.

There are four ways how your web design could impact your content marketing and ultimately your sales. These ways include accessibility, appearance, readability, and comprehension. Accessibility refers to the customer’s ability to navigate your website in an effortless way. Your website should be easy to read and not cluttered. To have an accessible website, The Broodle advises that you, “Make sure that it constitutes good navigation so that user can easily find the desired information that landed him on the page in the first place.” If your website is easy and maneuverable customers will be more likely to interact with the site. Customers may also then check to see if you have similarly structured social media accounts thus driving more traffic to your business.

The appearance of your website is the first thing people notice. The The Broodle states, “The design of the website brings the quality and trustworthiness of the content depending on how professional it appears. Therefore, keeping design simple, clean and professional are the main components to provide an appealing look.” You want to have your business make a good impression. Make sure your website has a clean look to it while also being able to pique customers’ interest. Readability is the professional look of your website through a series of fonts and sizes. Your website should be easy to read and without spelling errors. WebpageFX  writes, “Choosing the right fonts and colors is essential for helping your visitors read and comprehend your content. You might publish the most helpful content available on a specific topic, but if your font color is too similar to your background, your visitors may not even bother to read it.” It is important to make sure your website and content is readable. If not, you may lose some potential customers. Comprehension refers to graphics and photos. These elements make information clear and concise. They are easy to read and relay knowledge quickly. WebpageFX  writes, “Many people are visual learners, and need graphics and photos to fully understand new topics and information. This means it’s essential to include visuals with all of your content.” The more visual content, the less text laden your website will be. Carefully constructed graphics can make your website look interesting and simple.

These four elements can significantly impact your content marketing. The accessibility, appearance, readability, and comprehension can affect the way people perceive your business. In order to create a successful online presence, you must first begin with the design of your website. Once you are satisfied with the results and meet this criterion you may begin marketing to your audience.