Google Search Statistics

Google is used on a daily basis and has become instrumental within our society. Whenever we have a question we can go to Google and find the answer. Google has made information gathering easily obtainable and available to millions.

Google has multiple trending searches which they keep track of through their analytics. According to Google Trends, there are multiple insights that were featured today. These insights include relevant material such as the 18th District Election in Pennsylvania, March Madness, and International Women’s Day. Other featured insights that could affect your environment include topics of gun control, the 2018 Oscars, and immigration. Google Trends also shows that the current stories trending involve a ski-lift malfunction, the NCAA’s Men’s Division Basketball Tournament, and the Adult Swim Festival.

According to Internet Live Stats, “When Google was founded in September 1998, it was serving ten thousand search queries per day.” A few years later, as of 2012, Internet Live Stats states that Google had a 65.2% share of web searches across the world. This means that Google processes approximately 3.3 billion searches a day! Today, there have been 3,502,933,909 searches. Google has grown into a major force in the internet community.

You may be wondering, “But how can this information help my business?”. Since Google has so much traffic and is one of the top search engines, it is important to utilize their data in order to get people to visit your website. This can be done through SEO by using keywords. If you are writing a blog, using social media, or in the developing stages of creating your website, searching for Google’s keywords is a great way to start.

Keywords allows your website, blog, or social media platforms to increase traffic to your sites. This is because when people search the term, your website is linked to that word. You will become more visible to potential customers depending upon the topic. Google support writes, “You can use Keyword Planner to get historical statistics, such as average monthly searches and competition data, for a list of keywords.” As long as the word is related to your industry, it is useful to use this tactic.

Are you interested in using this approach to help your business? Here is how to use some keywords to help make your business more noticeable. First, you must create an AdWords account with Google. This process can be done at the AdWords website. There, you can also find useful information about what AdWords is about and how it works. There are multiple options to fit your company’s needs.

Once you have created your account it is time to start researching keywords. This is done by looking at the data about the current search volume and trends. You can find this information by searching it or using Google’s AdWords. After you have found the keywords you want to use, you can enter the data into Google AdWords which will then be applied to your websites or advertisements. Google offers this service for a variety of platforms. You can use keywords for your search, display, video, and app advertisements. If you do decide to utilize Google AdWords, you can see how your campaign is progressing through their data analytics.

Google search statistics are there for you to help your business. You can stay on top of current trends and keywords, allowing your website, blog, or social media to grow its presence. It is important to get your business noticed. This is one of the ways to help it be recognized. If you get lost, or have any questions, Google support is there to help. There, you can find the instructions listed above. In addition, Google AdWords has great graphics and directions to help get you started!